{"id":7117,"date":"2025-07-09T11:00:29","date_gmt":"2025-07-09T09:00:29","guid":{"rendered":"https:\/\/chateauclosdebouard.com\/?p=7117"},"modified":"2025-07-09T11:07:41","modified_gmt":"2025-07-09T09:07:41","slug":"emission-envoye-special-pendant-le-dry-january","status":"publish","type":"post","link":"https:\/\/chateauclosdebouard.com\/emission-envoye-special-pendant-le-dry-january\/","title":{"rendered":"Article El\u00e9phant : c\u2019est d\u2019aujourd\u2019hui&#8230; Sans alcool, leur vie est plus folle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7117\" class=\"elementor elementor-7117\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-206b0dc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"206b0dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9da789\" data-id=\"d9da789\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180acc3 elementor-widget elementor-widget-heading\" data-id=\"180acc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Article Elephant : C\u2019est d\u2019aujourd\u2019hui... Sans alcool, leur vie est plus folle<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a379e09 elementor-widget elementor-widget-spacer\" data-id=\"a379e09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b30055 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b30055\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40d5945\" data-id=\"40d5945\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7ea76f elementor-widget elementor-widget-spacer\" data-id=\"b7ea76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f2bd1 elementor-widget elementor-widget-text-editor\" data-id=\"f4f2bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"33\" data-end=\"681\">En 2025, la consommation d\u2019alcool recule fortement en France, en particulier chez les jeunes. Si le cin\u00e9ma et la culture populaire ont longtemps id\u00e9alis\u00e9 l\u2019alcool \u2013 \u00e0 l\u2019image du c\u00e9l\u00e8bre James Bond et de son vodka-Martini \u2013 la tendance actuelle est \u00e0 la sobri\u00e9t\u00e9. Selon l\u2019Observatoire fran\u00e7ais des drogues, 61 % des adultes d\u00e9clarent ne plus boire chaque semaine, contre 37 % en 2000. Chez les jeunes de 17 ans, la proportion de non-buveurs a fortement augment\u00e9, et seulement 58 % consomment r\u00e9guli\u00e8rement de l\u2019alcool, contre 81 % en 2002. Le vin rouge est particuli\u00e8rement touch\u00e9 par ce d\u00e9sint\u00e9r\u00eat : ses ventes ont chut\u00e9 de 26 % entre 2018 et 2023.<\/p><p data-start=\"683\" data-end=\"1195\">Ce changement de comportement se refl\u00e8te aussi dans les discours publics. Des personnalit\u00e9s comme la journaliste Claire Touzard ou l\u2019influenceur Maxime Musqua racontent leur sevrage, d\u00e9non\u00e7ant la banalisation sociale de l\u2019alcool. Des initiatives personnelles comme celle de Vincent M., cr\u00e9ateur du site Absteme.com, montrent qu\u2019il existe une vraie communaut\u00e9 autour de la sobri\u00e9t\u00e9 choisie. Selon lui, l\u2019obsession actuelle pour la performance et la peur de l\u2019humiliation en ligne favorisent ce rejet de l\u2019ivresse.<\/p><p data-start=\"1197\" data-end=\"1597\">En r\u00e9ponse, le march\u00e9 s\u2019adapte. Les boissons sans alcool connaissent un essor fulgurant (+20 % en ventes en 2024), et de nombreuses caves sp\u00e9cialis\u00e9es voient le jour. Sarah Missaoui, pionni\u00e8re du genre \u00e0 Paris, a ouvert sa boutique en 2022 malgr\u00e9 les r\u00e9ticences initiales. Aujourd\u2019hui, elle constate que ses clients ach\u00e8tent ses produits pour leur go\u00fbt, et non plus par n\u00e9cessit\u00e9 m\u00e9dicale ou sociale.<\/p><p data-start=\"1599\" data-end=\"2012\">Le vin n\u2019\u00e9chappe pas \u00e0 cette \u00e9volution. La vigneronne Coralie de Bo\u00fcard, install\u00e9e \u00e0 Montagne-Saint-\u00c9milion, s\u2019est lanc\u00e9e dans la d\u00e9salcoolisation pour r\u00e9pondre \u00e0 une commande du PSG. Apr\u00e8s plusieurs essais, elle a r\u00e9ussi \u00e0 produire un vin sans alcool par distillation \u00e0 froid, une m\u00e9thode qui conserve les ar\u00f4mes. Aujourd\u2019hui, ce produit repr\u00e9sente un tiers de son chiffre d\u2019affaires et a sauv\u00e9 son exploitation.<\/p><p data-start=\"2014\" data-end=\"2456\">Enfin, une nouvelle profession \u00e9merge : celle de \u00ab sobrelier \u00bb, ou sommelier sp\u00e9cialis\u00e9 dans les boissons non alcoolis\u00e9es. Beno\u00eet d\u2019Onofrio milite pour une meilleure place des boissons sobres dans la gastronomie. Il cr\u00e9e des breuvages complexes \u00e0 base d\u2019ingr\u00e9dients originaux comme le pain torr\u00e9fi\u00e9 ou l\u2019estragon, qu\u2019il appelle \u00ab sobrevages \u00bb. Pour lui, le r\u00f4le du sommelier est d\u2019accorder une boisson \u00e0 un moment de vie, avec ou sans alcool.<\/p><p data-start=\"2458\" data-end=\"2667\" data-is-last-node=\"\" data-is-only-node=\"\">Ce renouveau montre qu\u2019il ne s\u2019agit plus seulement de remplacer l\u2019alcool, mais de red\u00e9finir la culture de la boisson. Le sans-alcool s\u2019impose comme un nouveau territoire de cr\u00e9ativit\u00e9, de sant\u00e9, et de plaisir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9e625 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c9e625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/07\/Sans-alcool-lelephant.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lire l'article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-497e5fb elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"497e5fb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a92125e\" data-id=\"a92125e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6349b6e elementor-widget elementor-widget-spacer\" data-id=\"6349b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b2b9807 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2b9807\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c3961b2\" data-id=\"c3961b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67522f3 elementor-widget elementor-widget-image\" data-id=\"67522f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar.webp\" class=\"attachment-large size-large wp-image-7016\" alt=\"\" srcset=\"https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar.webp 800w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-300x300.webp 300w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-150x150.webp 150w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-768x768.webp 768w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-750x750.webp 750w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-600x600.webp 600w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-160x160.webp 160w, https:\/\/chateauclosdebouard.com\/wp-content\/uploads\/2025\/04\/prince-oscar-64x64.webp 64w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d07d57\" data-id=\"4d07d57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54b5268 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"54b5268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/chateauclosdebouard.com\/nos-vins-desalcoolises\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Acheter notre vin d\u00e9salcoolis\u00e9 <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Article Elephant : C\u2019est d\u2019aujourd\u2019hui&#8230; Sans alcool, leur vie est plus folle En 2025, la consommation d\u2019alcool recule fortement en France, en particulier chez les jeunes. Si le cin\u00e9ma et la culture populaire ont longtemps id\u00e9alis\u00e9 l\u2019alcool \u2013 \u00e0 l\u2019image du c\u00e9l\u00e8bre James Bond et de son vodka-Martini \u2013 la [&hellip;]<\/p>\n","protected":false},"author":123,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"class_list":["post-7117","post","type-post","status-publish","format-standard","hentry","category-presse"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Chateau Clos de BouardLa sobri\u00e9t\u00e9 s\u00e9duit : vins d\u00e9salcoolis\u00e9s, cocktails sans alcool et nouvelles pratiques red\u00e9finissent notre rapport \u00e0 la boisson en 2025\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta 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